About PRSim
PRSim is a real estate investment advisory firm specialising in residential property. We bridge the gap between institutional investors and premier residential performance, offering comprehensive services across the full investment lifecycle.
With offices in London, Abu Dhabi and Dubai, PRSim operates at the intersection of two of the world's most dynamic real estate markets. Our team brings together deep sector expertise with an international perspective, enabling us to identify and execute opportunities that deliver superior risk-adjusted returns
Our advisory services span the complete investment cycle — from initial market analysis and acquisition through active asset management to strategic disposal. We work closely with investors, developers, housing associations and government bodies to structure and deliver residential investment strategies that align with our clients' objectives.
PRSim's core sectors include Build-to-Rent, Single Family Housing, Investment Portfolios and Affordable Housing. Across each sector, we combine rigorous financial analysis with operational excellence to maximise performance and protect long-term value.
We pride ourselves on our fiduciary approach. As Resident Directors on several key projects, we ensure that investor interests are always at the forefront of every decision. Our commitment to transparency, integrity and performance underpins everything we do.
Integrity
Transparent advisory rooted in fiduciary duty to our investors.
Performance
Data-driven strategies delivering consistent outperformance.
Partnership
Long-term relationships built on trust and shared success.
Leadership Team
Ashley Osborne MRICS
Founder
With a distinguished career spanning Asia and Europe, Ashley has worked on some of the world's largest development projects. He has led multiple build-to-rent transactions for private, institutional, and government clients, and continues to deliver high-level property and portfolio management services.
Before founding PRS IM, Ashley was the driving force behind Colliers International's rapid expansion in the Asian Project Marketing sector. He held senior leadership roles across Colliers' offices in Sydney, Singapore, Hong Kong and London, serving as Head of UK Residential and Managing Director – International Properties Asia.
Jaime Moreno
Asset Management & Fiduciary
Jaime is a seasoned real estate strategist with a proven track record guiding sophisticated investors through complex UK property transactions. His core philosophy centers on wealth preservation first, where disciplined risk mitigation serves as the foundation for sustainable yield.
In an era of market volatility, Jaime bridges global capital with the UK's most resilient residential and commercial assets, delivering stewardship rather than mere transactions. Jaime ensures every investment is selected and engineered for stability across market cycles.
Nick Clarke
Transactions | United Kingdom
Nick specializes in acquiring bulk residential assets, partnering with local authorities and affordable housing providers to deploy capital into apartment blocks, housing schemes, and land-led development opportunities. His work focuses on creating scalable, impactful residential portfolios that deliver both social value and strong investment returns.
More recently, Nick has expanded into BTR and single-family housing acquisitions and disposals, broadening his expertise across the residential sector and strengthening his ability to navigate evolving market conditions.
Mona Jalota
Transactions | Dubai
Mona Jalota is a seasoned international real estate advisor with over a decade of high-level experience at prestigious firms including Colliers International and Knight Frank India. She has built a strong reputation as a trusted advisor to High-Net-Worth Individuals and sophisticated investors seeking strategic opportunities in global property markets.
Known for her deep understanding of international markets and her commitment to excellence, Mona delivers tailored, client-focused solutions that support portfolio diversification and long-term wealth creation.
